I am an entrepreneur in the ICT field, I have been an entrepreneur as far as I knew I could sell my stuff without my parents notici...

Warning: Don't start a business, It's a trap!

I am an entrepreneur in the ICT field, I have been an entrepreneur as far as I knew I could sell my stuff without my parents noticing, to break it down quite frankly I am an entrepreneur who failed several times. At school they taught me that the reason to start a business is so that you may gain profit, of course that changed when I went to Tertiary as it was a totally different environment and you actually get in dept with every concept and things start to be clear(or even worse: complicated). In a nut shell lets employ 5 typical keys on why you should start a business according to Chris Joseph

Income Potential
When you start your own business, you have the opportunity to earn an unlimited income based on your own efforts and the success or failure of the enterprise. This differs from working for a company where your income may be limited by a salary structure or the evaluation of your performance by your superiors.

Pursuing a Passion
Starting your own business allows you to make a living while pursuing something for which you have a strong passion. You may have a special talent, such as writing, playing music or repairing automobiles that you've enjoyed as a hobby. By turning it into a business, you may find more enjoyment and fulfillment in your work life that can lead to a happier life in general.

Related Reading: Three Key Success Factors in a Business Area

A Good Idea
You may have an idea for a product or service that meets an unfulfilled need in the marketplace. By turning your idea into a business, you can be the first to meet that need which can result in a profitable venture. You could profit even more by teaching your idea to others or by creating a business model, which you can turn into a franchise.

New Lifestyle
Starting a business can be a way for those who are tired of the "9-to-5" grind to leave the corporate world and enter into a more flexible lifestyle. Depending on the type of business you choose, you may be able to work a more flexible schedule, which can allow you to spend more time with family and friends. A business can also appeal to those who enjoy making their own decisions without direction from others.

Self-Expression
Owning a business allows you to be more creative and express yourself. You are not restricted by having to follow a set work methodology, and you're free to change your work processes if you wish. You can also create additional products or services to meet customer demands.


"If its not broken don't fix it, but innovate it"- President Masango

Lets agree on this, all of this is about you and enriching yourself in which there is no problem in that, but it is all a trap. I extracted this because it is an expression on what is full on the internet, they all follow the same frame but then they are all traps actually.
As the readers mindset will be on profit not value and you will agree with me that adding value to the community actually brings business, but that is done contrary.

Just a little enlightenment in South Africa there used to be Close Corporations in which they are business with a max of 10 owners and there are no shares issued and members can act individually(which is good and bad). The reason for a high influx in this its because it was simple to manage however it cant be registered anymore because there where a lot of people who registered them and did nothing afterwards, because the impression entrepreneurs have when establishing a business follows the above 5 steps which are all about oneself which make entrepreneurs egocentric and that is a wrong impression which puts one in a trap as the business is profit orientated never minding the impact and value it is adding.

As a result the entire concept of the business has to be changed as we need entrepreneurs who are not profit driven, but problem driven hence don't start a business rather solve a problem then profit wont have a choice but to follow you, because we want problem solvers. I know a lot of businesses which are causing problems than solving them hence they run out and end up being in debt just because of unethical reasons, namely;


  • What happened to blackberry? we brought their phones and they froze hence their sales are now going low even worse it seemed to lack innovative strategies because the initial idea was to send an e-mail and nothing else special, but BBM.
  • Mining in South Africa is affecting residence negatively, by pollution especially in Mpumalanga as there are no green zones though it contribute immensely to the GDP, but the residence suffer from pollution related diseases which decreases the life expectancy and that is a negative notion because its affecting the effectiveness of the labors.
  • Latest news, meter taxis. Charging an unreasonable fair hence creating problems to the consumers whilst trying to solve it by transportation, it was all good until another business actually solved that problem and connected drivers to customers using an app, Uber.
The entire point of this article is to just raise a red flag that we don't actually need business people, but we need problems solvers, I never found the identity of my company until I tried to solve a problem without causing one myself. Hence be problem orientated not profit driven because that is a trap. And when others see problems that's where you are needed, but you are not a non-profit either hence make some revenues out of them.

With this you can be able to innovate and that will give you a competitive advantage. Its time for you to go big or go home.
So the model is simple; Identify a problem then solve it afterwards reap the revenues as simple as that!



"Live full and die empty and it's not over until you win"-Les Brown


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